16 Conferences: ICM 2023 International Conference of Marketing hosted by IIM Bodhgaya and University of Gothenburg Sweden. CERE 2023 hosted by IIM Indore (Top 3 prize winner) ISDSI Global 2023 - International Conference hosted by IIM Ranchi ICMI 2023 International Marketing Conference Co-Hosted by IIM Kashipur and Syracuse University 9th...
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Golden brush and evolving canvas
Navigating the digital art and Non-fungible tokens
Purpose: This case study explores the evolving landscape of digital art and non-fungible tokens (NFTs) through the journey of Niklas Elmehed, a renowned freelance artist responsible for the Nobel Laureate portraits. It delves into the challenges and opportunities presented by NFTs, touching upon topics such as data privacy, generative AI,...
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Be My AI
Micro-volunteering in the time of ChatGPT
Purpose: This case study explores the evolution of Be My Eyes, a micro-volunteering platform connecting blind and visually impaired individuals with sighted volunteers. The case analyzes the challenges faced by the founder, Hans Jørgen Wiberg, in balancing the company’s social mission with its financial sustainability. It also examines the impact...
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