Profile Summary
I am a full-time Data Consultant in the telecom domain, having spent over 15 years crafting business continuity solutions within intricate digital transformation initiatives. My academic journey includes an M.Engg from Jadavpur University and an MBA from IIT Kharagpur. Currently, I am pursuing an Executive Ph.D. at IIM Indore, with research interests spanning nostalgia marketing, podcast marketing, AI in decision-making, and digital consumer behavior.
I authored the book Ethereum Smart Contract Development published by Packt UK and am an Enterprise Design Thinking Practitioner with certifications as a Professional Scrum Master and Cloud Solutions Architect. I spend my leisure time creating podcast episodes and peer-reviewing research articles for international conferences and journals.
Educational Qualification
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2022–presentExecutive PhD Candidate, MarketingIndian Institute of Management, IndoreSupervisor: Professor Ashish Sadh · Work accepted at INFORMS Marketing Science Conference 2024
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2018–2021Master of Business Administration (MBA)VGSoM, Indian Institute of Technology, KharagpurSupervisor: Professor Sangeeta Sahney · Thesis DOI 10.48550/arXiv.2201.02857
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2014–2016Master of Engineering, Software EngineeringDepartment of Information Technology, Jadavpur UniversitySupervisor: Professor Parama Bhowmick · Thesis DOI 10.1101/053074
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2005–2009Bachelor of Technology, Electronics & CommunicationWest Bengal University of TechnologySupervisor: Professor Ardhendu Shekhar Biswas · Thesis DOI 10.48550/arXiv.1311.0842
Publications, Workshops & Work-in-Progress
Refereed Journal Articles & Teaching Cases
Nostalgia marketing — a systematic literature review and future directions
Golden brush and evolving canvas — Navigating the digital art and Non-fungible tokens
Be my AI — micro-volunteering in the time of ChatGPT
Refereed Book Review Essays
Book Review: The Hashtag Hustle by Annabell et al.
Book Review: Hydrodynamics of Markets by Alexander Lipton
Book Review: Tough Broad by Caroline Paul
Book Review: Who Owns Football? by Nick Miller
Book Review: Mine Your Language by Abhishek Borah
Refereed Book
Ethereum Smart Contract Development
Work-in-Progress
Bricolage and Organizational Nostalgia
Workshops Attended
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2025Organized by Academy of Management · Graduation Ceremony at AOM2025 Copenhagen · Mentored by Prof. Hossam Zeitoun
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2025Organized by Prof. Vishal K. Gupta · Offsite session at AOM2025 Copenhagen
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2025Organized by McKinsey Partners · Structured Problem Solving for mid-career consultants
Refereed Conference Presentations
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Feb 2026Nostalgia Washing as a Fact Making StrategyMUF-2026, IIM Calcutta
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Feb 2026striver's takeUforward: Scaling a Bootstrapped Coding Platform2nd Case & Research Conference, IIM Nagpur & Ivey Publishing
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Oct 2025Sonic Soft Power: China's Podcast Diplomacy18th AICCS, ICS Delhi & Ministry of External Affairs🏆 Winner — Mira Sinha Bhattacharjea Award
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Jul 2025Typology of Threat Culture in the MetaverseAcademy of Management 2025 Annual Meeting, Copenhagen🏆 Travel Award (Poster) — AoM Conflict Management Division & Winner (Best Paper) - 9th FIIB Research Conference 2024
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May 2025Sonic Branding: Podcast Marketing as a Startup Growth Catalyst in Emerging MarketsVIPANAN-2025, IIM Visakhapatnam
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Jan 2025Large Language Models and Marketing Managers — A Reversal of Decision CalculusiMarC IV, Track "AI/ML in Marketing", IIM Shillong & Sunway University
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Jan 2025The Uncanny Positivity of AI HallucinationIMPeC-2025, Track "Marketing Practice and Research", IIM Sambalpur
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Dec 2024BarberShop: Podcast Marketing for Bombay Shaving CompanyIIM Nagpur Ivey Case Conference 2024
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Jun 2024Shape My Choice: How Iconicity and Nostalgia Marketing Influence Brand PreferenceINFORMS Marketing Science Conference 2024 · Presented by Professor Ashish Sadh & co-authored by Mayukh Mukhopadhyay
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Jan 2024Crouching Leopard, Hidden Unicorn: Funding the Indian Health-Tech Sector9th PAN IIM World Management Conference 2023
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Dec 2023From Click to Quick — Examining the Drivers of Quick Commerce on Online Consumer Behavior Using Fuzzy Cognitive MappingInternational Conference on Marketing Innovation 2023, Syracuse University & IIM Kashipur
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Dec 2023Going Beyond Bandura — Enhancing Employee's Cloud Competency using Connectivism16th ISDSI-Global Conference 2023, IIM Ranchi
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Jun 2023Examining Drivers of B2B Subscription Commerce in Digital Ecosystem using Fuzzy Cognitive MappingCERE 2023, IIM Indore🏆 Winner — Best Paper Award (Top 3)
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Apr 2023Unlocking Chat Engine Adoption: A Push-Pull-Mooring FrameworkICM 2023, University of Gothenburg & IIM Bodhgaya
Academic Achievements & Recognitions
- 2026Recognized as Curriculum Committee Member for Academy of Management SIM Division
- 2025Winner — Mira Sinha Bhattacharjea Award at the 18th All India Conference of China Studies
- 2025Senior Recognition Award from Association for Computing Machinery
- 2025Travel Award from Academy of Management Conflict Management Division to present at AOM2025 Copenhagen
- 2025Recognized as AMR Bridge Reviewer Graduate at AOM2025 Copenhagen by Editor-in-Chief Kris Byron
- 2025Appreciation from Innovation Cell for assessing 250+ Blockchain & Smart Education projects — Smart India Hackathon 2024 & 2025
- 2024Outstanding Reviewer Appreciation from Academy of International Business — AIB 2024 Seoul
- 2024Conducted Interviews on Behavioral Cybersecurity for MIS Quarterly as part of MISQ-Insider
- 2024160+ Web-of-Science Verified Peer-Reviews with 2 Excellent Reviewer Ratings
- 2023Reviewer for AOM Annual Conference (since 2024) and Journal of Consumer Behavior
- 2023Best Paper Award (Top-3) among 139 presentations at CERE 2023, IIM Indore
Present Employment & Experience
Design Practitioner (Sub-Contract)
BT Group plc (former British Telecom)
2010 – Present · BT Enterprise Division
Designed complex end-to-end data architecture for Revenue Assurance, EU-GDPR Compliance, and Google-Cloud Transformation Projects.
Assistant Consultant (Full-Time)
Tata Consultancy Services
2010 – Present · Communication, Media & Information Unit
Developed customized reports for CXOs using topic modeling (LDA) on customer review content to highlight pain-points.
Media & Press Release
MISQ-Insider Interview: Behavioral Cybersecurity
Conducted interviews on behavioral cybersecurity research as part of the MISQ-Insider initiative.
Announcement of Mira Sinha Bhattacharjea Award 2025
Announcement by ICS Delhi for the best paper award of 18th AICCS
Published Blog & General Writings
A Quiet Race for Uncertainty: The Silent Financing of Quantum GCC Hubs in the Global South
This article explores how Global Capability Centers (GCCs) in the Global South, particularly India, are becoming the primary vehicle for financing and developing quantum technology.
Book Review on The Triangle of Power
Book Review Essay Published in Academy of Management SIM Blog