HAEF — Hofstadter Analogy Evaluation Framework

Score any analogy or catchphrase across 5 dimensions • Runs 100% offline • No installation needed

Cobweb Radar — Scores per Dimension (/15)

Dimension Breakdown

Analytical Rationale

Cite this work

Mukhopadhyay, Mayukh, To Kill a Mocking Fad: A Framework for Evaluating Analogies in Marketing Discourse (October 20, 2026). Paper ID 231, Track 1B Marketing Analytics & Advanced Technologies, International Conference on Marketing (ICM 2.0), IIM Bodhgaya, pg 7, ISBN 978-93-5810-513-1. https://dx.doi.org/10.2139/ssrn.7640559