I am a full-time Data Consultant with more than 15 years of experience in the telecom billing and payments domain, working across complex transformation programs, business continuity initiatives, and data-driven problem solving. My roles at Tata Consultancy Services and BT Group plc have spanned revenue assurance architecture, GDPR-compliant cloud migrations, and multi-year digital transformation programs including Brexit and All-IP transitions.
Alongside my professional journey, I have remained deeply committed to academic learning and research. I hold an M.Engg from Jadavpur University and an MBA from IIT Kharagpur, and I am currently in the ABD stage of my Executive PhD at IIM Indore, supervised by Professor Ashish Sadh.
My academic interests center on complex emotions — especially nostalgia — and how brands, narratives, and mediated communication use them to shape influence and engagement. This curiosity extends naturally into questions of Soft Power and Digital Diplomacy, and into AI's growing role in marketing decision-making.
Beyond formal roles, I author books, review manuscripts for international journals and conferences, and host the AI-assisted podcast Revise and Resubmit – The Mayukh Show. I believe that expertise is never a finished state — it is an ongoing responsibility to keep learning, contributing, and staying curious.
"Influence is often built not through direct persuasion, but through emotion, meaning, and the stories people come to inhabit." ~Dr. Robert Cialdini
Current role
Design Practitioner, TCS & BT Group plc
Academic role
Executive PhD Candidate, IIM Indore (ABD)
Location
Kolkata, West Bengal, India
Open to
Research collaboration · Consulting · Academic partnerships · Speaking
