16 Conferences:

  • ICM 2023 International Conference of Marketing hosted by IIM Bodhgaya and University of Gothenburg Sweden. ##
  • CERE 2023 hosted by IIM Indore (Top 3 prize winner) ##
  • ISDSI Global 2023 - International Conference hosted by IIM Ranchi
  • ICMI 2023 International Marketing Conference Co-Hosted by IIM Kashipur and Syracuse University
  • 9th PAN IIM World Conference - Paper on Venture Capitalist Investor behavior in the Health tech sector
  • Work presented at Informs ISMS Marketing Science Conference 2024 on Nostalgia Marketing and Kiki-Bouba Effect. (Guide Presenter)
  • Ivey Case Conference 2024 - Case presented on Podcast Marketing at Ivey case
  • PGRC 2024 Taylor University - Paper presented on Nostalgia and Phubbing.
  • Best Paper Award FRC2024 - Best paper award under CIET for exploring the dark side of metaverse
  • iMarc 2025 IIM Shillong - A tribute paper to Professor Little at iMarC 2025 - LLMs for brand managers.
  • IMPeC-2025 IIM Sambalpur - Paper on ASMR presented at IIM Sambalpur
  • IMPeC 2025 - Paper on LLM Hallucination presented at IIM Sambalpur
  • International Marketing Conference 2025 - IIM Vizag Conference on Sonic Branding
  • FMOS 2025 AUS Switzerland
  • AOM2025 Copenhagen
  • 18th AICCS - Mira Sinha Bhattacharjea Award 2025

11 Papers:

  • GenAI Teaching Case - Case Method paper in Scopus 2 ABS 1 Journal
  • NFT Teaching Case - Teaching Case in ABS 1 Scopus Q2 Journal
  • SLR on Nostalgia Marketing - Scopus Q1 ABDC B journal Publication
  • Book Review of “Hydrodynamics of Markets” - An ABDC A ABS 3 Finance Journal
  • Book Review of “Who owns Football?” Scopus Q1 ABDC C sports management journal
  • Book Review Essay on “Wildfire” Society and Natural Resources, Scopus Q1, WoS indexed journal.
  • Book Review Essay of “Tough Broad” published in Leisure Studies ABDC A
  • Book Review Essay of “Hashtag Hustle” published in OUCLJ ABDC A*
  • Book Review Essay of “Mine your language” in JoGM ABDC B
  • B2B Subscription Commerce in the Digital Ecosystem - Journal of Contemporary Business Research, Sage Publications.
  • A Concept Note on Symbolic Convergence Theory - IUP Journal of Soft Skills, 17(3), 5-16.

4 Workshops:

  • VSSER-2025
  • Mckinsey Forward 2025
  • AMR Bridge Reviewer 2025
  • 4TH NEURO-SYMBOLIC AI SUMMER SCHOOL 2025